I studied engineering at the University of Cambridge, with a master's in heart-rate-variability monitoring. Since then I've worked across some of the most exacting fields in design — medical devices at Cambridge Consultants, elite rowing equipment at Carl Douglas, and aerospace composites at Lentus. Injection moulding, engineering analysis, carbon lay-up, airflow modelling: different industries, the same demand for precision.
The common thread is understanding exactly how something works, then refining it until nothing's wasted — and often, yes, that means making it faster. Airflow through an inhaler, the lay-up of a carbon structure, a rider's position in the wind: different problem, same instinct.
I founded Hale Dynamics in 2019 to bring that rigour to cyclists — not in a wind tunnel two counties away, but on the roads you actually ride. I've raced at an elite level for years, so I know the gap between a number on a screen and one you can feel in the legs. I race what I test, and I test everything I race.
The studio is deliberately one person. When you book, you work directly with the engineer running the tests, reading the data and writing your plan — no hand-offs, no account managers. Just the watts, and what to do about them.