SVC.02 / COACH
DisciplineRoad · TT · Ultra · Gravel DeliveryTrainingPeaks · intervals.icu Roster1:1 · capped at 12 Cycle4-week blocks · weekly check-in From£95 / month

Coaching that builds the engine.

One-to-one coaching from an engineer who races what he tests. Every plan is built around your data, history and target events — not a template — and adjusted as the season unfolds. Coaching grows the engine; aero testing finds the watts you're giving to the wind. Most athletes do both.

01 — Process

How we work together.

N = 04 · v.2026
STEP01
CONSULT · 45 MIN

Conversation

We start with a call — your goals, history, target events, time available and what's worked (and hasn't) before.

STEP02
PROFILE · POWER + HR

Profile

We establish your power and heart-rate zones, strengths and limiters — the baseline every block is built from.

STEP03
PLAN · TRAININGPEAKS

Plan

A structured plan lands in TrainingPeaks, built in four-week blocks around your week — not a generic template.

STEP04
ADAPT · EVERY WEEK

Adapt

I review your data each week and adjust. Life, fatigue and form shift — the plan moves with them, all season.

02 — How I coach

An engineer's eye on a human engine.

I came to coaching the long way round — through composites, data and a lot of my own racing. I read training the way I read a test: look at the numbers, but trust what the rider feels. No fads, no junk volume — just a plan you understand and can hold down around real life.

“The best plan isn't the hardest one — it's the one you'll actually complete, week after week, when work and weather get in the way.”John Hale · Founder & Coach
Data-ledPrinciple 01
Decisions come from your power, HR and HRV trends — not a stock progression off a spreadsheet.
Rider-feltPrinciple 02
Numbers set the target; how you feel sets the dose. The plan flexes to fatigue, sleep and life.
SpecificPrinciple 03
Every block points at your event — a 3-hour crit and a 200-mile ultra are not the same engine.
SustainablePrinciple 04
Consistency beats heroics. We build something you can repeat, not survive once and burn out.
03 — What you get

A small roster, and a real relationship.

I cap the roster so every athlete gets genuine attention. These aren't growth targets — they're the commitments behind every plan I write.

Athletes, 1:1
12max
Roster capped so every plan stays personal — never a content feed.
·
Plan adjusted
weekly
Reviewed against your data every week and reshaped as form and life change.
↻
Reply within
24h
Questions, swaps and the "should I race through this?" calls — answered fast.
→
Built in
4wk blocks
Periodised toward your A-events, with a clear reason behind every session.
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04 — Plans

Two ways to work with me.

MONTHLY · CANCEL ANYTIME
PLAN.01STRUCTURE

Tempo

For self-sufficient riders who want a real, structured plan and a coach in their corner.

£95/ month
  • Onboarding call & power / HR profiling
  • Custom plan in TrainingPeaks, built in 4-week blocks
  • Workouts structured to your zones & schedule
  • Monthly plan review & reset
  • Email support · reply within 48 h
  • Event-specific build toward one A-event
Start with Tempo →
PLAN.02Most popular

Threshold

Full-service race coaching for athletes chasing results — hands-on, all season.

£185/ month
  • Everything in Tempo, plus —
  • Weekly plan adjustment from your data
  • Unlimited messaging · reply within 24 h
  • Race calendar, pacing & tactics planning
  • Nutrition & fuelling strategy
  • Equipment & position guidance
  • One CIRRUS aero session credit / year
Start with Threshold →
No contract — monthly, cancel anytime. Profiling & onboarding included in month one. Aero testing and bike-fit available as add-ons.
05 — FAQ

Questions before we start.

Q.01What kit do I need?+
A power meter and a heart-rate monitor cover it. Plans are delivered through TrainingPeaks (a free account is fine); intervals.icu works too if you prefer it.
Q.02Do you only coach time-triallists?+
No. I coach road, TT, gravel and ultra-distance riders. My own racing is mostly long off-road events, but the method — build the right engine for your event — is the same across disciplines.
Q.03How much time per week do I need?+
We build the plan around the hours you actually have. Whether that's 5 or 20 a week, the goal is the most return from your available time — not more volume for its own sake.
Q.04What's the difference between Tempo and Threshold?+
Tempo gives you a structured, periodised plan reviewed monthly — ideal if you're largely self-managing. Threshold is hands-on: weekly adjustments, unlimited contact, race tactics, nutrition and an annual aero session. Most athletes targeting results choose Threshold.
Q.05Can I combine coaching with aero testing?+
Yes — and it's the strongest combination. Coaching builds the engine; a CIRRUS aero session makes sure you're not giving those gains back to the wind. Threshold includes one session a year; additional sessions are available at member rates.
Q.06Is there a minimum commitment?+
No contract — coaching is monthly and you can cancel anytime. That said, meaningful change takes a few blocks, so I'd suggest committing to at least one full training phase before judging it.

Let's build a plan that fits your life — and your goals.